![inpage analytics inpage analytics](https://www.smartinsights.com/wp-content/uploads/2014/07/page-analytics-google-chrome.png)
More importantly, it gives you an option to change the segment whose data you want to see on the page itself. However, you can always replace them with the metrics you want to see on the page. The default metrics-page views, unique page views, average time on page, bounce rate, exit percentage, and real-time page visitors-are present when the extension turns on. The Page Analytics extension, once turned on for a page, gives an overview of different metrics.
![inpage analytics inpage analytics](https://ppc.org/wp-content/uploads/2011/11/BCS-in-page-analytics.png)
The video (GIF) below elucidates how this extension works and the resultant overlay website heatmap (click map):
#Inpage analytics install#
Once you install the extension, you can view click data in the form of click maps. However, GA soon removed this from In-Page Analytics and introduced a chrome extension for the same. The only prerequisite for this was that you must be logged into your website’s GA account, and then you can configure your GA settings and view data on your web pages as you navigate through them. The heatmap generated using this feature showed user clicks on links on a page in percentages (aka a click map). When it was first introduced, the In-Page Analytics feature looked like this on the GA dashboard: Chrome extension for Google Analytics heatmap This way, GA bridged the gap between quantitative and qualitative data to a great extent. To tackle the gap between numerical data and data visualization, Google released its In-Page Analytics feature, which now works through a Chrome extension. This blog attempts to address both these queries so readers can gauge every aspect of Google Analytics-related heatmap.
#Inpage analytics how to#
The first is that readers want to learn how to create a website click map using their GA data with a Chrome extension, and the second is how they can analyze data using different heatmaps. Google Analytics and heatmapsĪ quick SERP analysis of the query ‘Google Analytics heatmap’ on Google highlights the existence of two contrasting intents behind raising this query. This has always been a major cause of concern for its users because it means they invariably have to invest in other visualization tools. Google Analytics (GA) is one of the many services that Google offers to help you measure your website’s performance by tracking and collecting metrics on your website’s visitors, their conversion rate, bounce rate, average session duration, page views, and so on.ĭespite tracking every data point that marketers need to gauge their website’s performance, GA lacks one crucial element-the visualization of collected data, particularly heatmaps.